EFFECT AND MANAGEMENT OF ONLINE REPUTATION FOR MARKETING

With the internet age that has rapidly picked up over the years, businesses face an almost unmanageable situation with maintaining an online reputation of their brand.

Statistically, 90% of clients will accept recommendations from former clients, as researched by Nielson. According to Bazaar Voice, 84% of the new age of avid internet users will review comments about a product online before purchasing it.

The internet has given a platform for everyone to openly give remarks about a company to their peers and all alike via networks such as Facebook, Twitter, Instagram, Yelp, among others.

According to Reputation Defender, this reviews sometimes an almost lasting effect on a company’s marketing efforts. Forbes considers any reports that do not appear on the first page of Google irrelevant.

Big organizations use their resources to market themselves with these negative remarks.

Smaller companies hire investigators such as Reputation Management, a company that monitors mentions, reviews, positive feedback and visibility of a company. It maximizes on these areas to ensure long-term benefits.

John P. David, CEO of David PR Group, supports the monitoring method. David PR Group focuses on online reputation management.

He continues to add that companies will have an easier time managing negative remarks if they claim their listings in sites like Glassdoor and Yelp. Hence when a situation arises that dissatisfies a customer, they have an available forum to explain the mistake and create a healthier user-buyer environment.

David PR Group has search-engine and cyber-security experts who specialize in requesting hosts and service providers to take down material that does not meet the standards they have set. The firm works on cases with dismissive misdemeanors that are potentially harmful to the concerned party. He explains to http://www.itbusinessedge.com/ that if a qualified interviewee has a police record of smoking Marijuana from 20 years ago, it would not possibly affect his job qualifications.

David advises people to be conscious of the many available recording options in this age of vast technology.

Jonathan Hay an expert in the same field, handles reputable celebrities such as Rihanna. He strongly believes and advocates for firmness when managing attacks in a strategic plan.

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