Desiree Perez, the Brilliant Executive that has Made Tidal Successful in Providing Music Streaming Services

One of the biggest business opportunities in the music industry is offering streaming services. There are big companies in the venture, but Tidal is already getting a lot of attention from music fans in America and other parts of the world. The company was founded by Jay-Z, an artist who has a very successful career in rap music. The company has had so many CEOs who left without leaving any impact on the business. Tidal’s game changed after Jay-Z brought on board Desiree Perez, who has a lot of experience in running entertainment ventures.  Check this on

Desiree Perez has been able to restructure Tidal, and the company is now having a lot of customers and new members are signing in each day. Tidal provides music fans with high-quality music, and the streaming charges are relatively lower compared to other companies offering the same services.  For additional article, click on

Desiree Perez has employed effective advertisement techniques to make more consumers aware of Tidal. Apart from creating awareness, Desiree has been able to get multi-billion contracts for the firm, and nothing is stopping her from changing Tidal’s story. Tidal was not very active before Desiree Perez became the CEO, and Jay-Z is optimistic that the firm is going to be among the best music streaming service providers.   Important article here.

Jay-Z is not very conversant with the streaming business, but Desiree Perez is helping him to ensure that Tidal achieves its goal. Desiree Perez is a business owner, and she has acquired valuable business leadership skills over time. She is wife to Juan Perez, who has a big name in the entertainment field, check this on . Desiree has picked lessons from her husband that are helping her in managing Tidal effectively.

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Desiree Perez Boosting Tidal

There is a new Sheriff in town concerning the music streaming business. People now are becoming acquainted with Tidal and are talking about the app. It is a service that many people love because of the provision of quality music. The company is gaining a significant attention from the majority of music lovers. It is because of the new developments that are taking place in Tidal. Jay-Z made a decision to take advantage of the excellent services of the lady Desiree Perez, whom they have worked together for a long time, over two decades now.

With big companies in the music streaming business such as Apple and Spotify, it is important to come up with a leadership that is firm so as to achieve a competitive advantage over those companies. At first, Tidal had faced some issues with leaders stepping down and leaving the position vacant. However, Jay-Z decided to come up with strong leadership, and that is why he appointed Desiree Perez to head the company. Jay-Z knows the abilities and capabilities of this lady who has strong negotiation skills.
Perez came with different strategies to help the company grow. See for more related articles.

She managed to urge great artists such as Taylor Swift and Prince. With the new strategies and developments, fans got interested, and that is why Tidal is now reviving and will compete with the giants in the music streaming world. When Jay-Z bought the tech- company from a Swedish-based agency, he was looking up for great things in the future. The company was dwindling, and that is why he had to do something. However, right now, the company is heading in the right direction, and there is no doubt that it is achieving big success. Check on

All Tidal needed being strong leadership. It needed people who could come with good ways of enticing customers to sign up for their music. With the great musicians with excellent albums such as Kanye West, Rihanna, Beyonce, T.I and others, the company is on top of the game. Click on