Jose Borghi of Mullen Lowe Discusses Concepts of Inbound Marketing

The phrase “advertising is the soul of business” has been so common among business people. Today the phrase is seeming to get a sister or a companion which is “content is the soul of business” this is because content marketing and inbound marketing has is becoming so popular and efficient especially through the internet. Most companies are using content marketing as a way of marketing their brand. The content and inbound marketing is becoming so popular among many companies because it is effective and it attracts lots of clients.

Inbound marketing is a way of providing people with whatever they need to solve their problems. The materials include the relevant content, which is aimed at informing them, and mentioning the brand in the content helps the brand to earn the customers trust. Inbound marketing goes together with content marketing. This is according to the CEO of Mullen Lowe Brazil José Borghi. According to how you create your marketing strategy determine whether you will get customers or not. Most of the content marketing concepts are used and spread wrongly, which in turn result in unproven instant solutions. These concepts include;

Be smart

This is one of most improperly used content marketing concept. Most people focus on providing creative, original and well-organized content on their websites and blogs. According to José Borghi, having great content is good in marketing, but it’s not enough. Search Engine Optimization (SEO), Study of Buyer Persona and buying journey among other also need to be included for the content marketing to be effective. In most cases, people who just concentrate on the pain content end up getting disappointed because the results they get are negative.

Be useful

Providing useful content is a great move for content marketing. Determining what is useful among reader of your content is the hardest task. You must find out what your target clients are and what do they want to know about the product or something else. If the content falls in the area of their interest chances of getting positive results are high.

Be Present.

According to José Borghi, the CEO of a Brazil advertising Agency Lowe Mullen Brazil. Being present doesn’t mean you are always available posting content on the social media, website, and blogs. It also means being available to respond to your reader or customers questions. Hiring an ad agency can be a great move since it will follow all of these concepts in depth and give you expected returns.

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