In the recent past, the music industry has grown exponentially; thanks to advancements in technology. Music streaming has become a lucrative business because one can reach out to many people all over the world simultaneously just by touching a dial. Great music producers and managers have integrated the internet with their skills to make this possible by coming up with sites such as ROC Nation and Tidal that offer music streaming services.
This is a music streaming company founded by top musician Shawn Carter, popularly known as Jay-Z. Tidal has been performing poorly in the industry compared to its competitors due to poor management by its executives. However, persistent Jay-Z decided to take it a notch higher by working with Desiree Perez, an authoritative icon in the entertainment industry. Read related article on pagesix.com.
Positive feedback has manifested in Tidal with the management of Desiree Perez. She has managed to help Jay-Z transition from rap to music streaming. Increased membership arising from signing up of new members amongst music fans is an indication that the company is thriving. For instance, since February, more than a million individuals have signed up as trial users.
Changes in Tidal music streaming service and the Tidal Application have seen an increase in popularity more so from the young music fans. This is due to shifting focus on new and upcoming music rather than the already existing catalog of tracks by introduction of categories such as Tidal Discovery, Tidal Rising and Tidal X. Tidal Discovery comprises a list of new releases, Tidal Rising sheds light on upcoming artists while Tidal X features exclusive live material.
Desiree Perez is a big name in the music industry. She is a shrewd entrepreneur and a professional in music production. Perez has contributed to soaring of giant companies like Roc Nation and maintained their excellence in their services. Her experience in the industry coupled with managerial talents have enriched her with strong negotiation skills and accounting abilities.
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Perez has worked with stars such as Beyonce, Rihanna and is reportedly a member of the influential Hova Circle. With Desiree Perez as an executive in Tidal, the company is set to be the next big thing. Check templeofthecave.com.
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